Privilege Privilege And Privilege - 1753 Words

Privilege Privilege applies to certain people who benefit more than other people in the same social, political or economic spaces (Henderson, L., week 1, 2014). Somebody might be privileged only because that person is wealthier or more powerful compared to the others. Privilege is an advantage enjoyed only by a person beyond the advantages of most. â€Å"Privilege is expressed as an advantage based on status or rank that is used to maintain status quo† (Collins, J., et al., 2011). Privilege can applies to different concept, such as male privilege, white privilege and heterosexual privilege, all of which have implications for education. Although it is still taboo, with evolution, we have come far and we are now starting to accept equality between men and women, white and black and starting to acknowledge heterosexual. Growing up, I never thought of education as a privilege. Now I know how lucky and how blessed I am I had the benefit of a good education at a private school and college. Furthermore I now have the opportunity to study in Melbourne, something hard to do if you do not have the resources. Although education is free in most countries, a lot of children stop studying when they can to find a job to help the family. Invisibility â€Å"Invisibility is the state of an object that cannot be seen† (Henderson, L., week 1, 2014). Invisibility usually involves objects. But because we cannot see it does not mean it is not there. A bachelor is not invisible, it can be seen inShow MoreRelatedPeggy McIntoshs White Privilege And Male Privilege Essay989 Words   |  4 PagesPrivileges are things that a person receives that gives them an advantage over most people (Merriam-Webster). These are benefits that only certain people receive for being in a certain group or discourse. Peggy McIntosh, director of the Wellesley College Center for Research on Women, wrote â€Å"White Privilege and Male Privilege† and states â€Å"I think whites are carefully taught not to recognize white privileges, as males are taught not to recognize male privilege† (605). She argues that whites and malesRead Morewhite privilege1595 Words   |  7 Pagesï » ¿ White Privilege: Reflection Paper Northeastern State University Abstract This paper is about my reflection of White Privilege in the United States. I got my information from four resources. The first resource was the handout provided for this assignment; White Privilege: Unpacking the Invisible Knapsack, by Peggy McIntosh. The second resource was the website, www.jstor.com. Access is provided via Northeastern State University as a resource for peer-reviewed articles. 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I know I would want to give that mother of the five years boy some closure and stop the argany with the hopes that her five year old is still alive. I also understandRead MorePrivilege : Privilege And Privilege1297 Words   |  6 PagesPrivilege by definition is a special right, benefit, and immunity granted or attainable to only a specific person or group of people. As I went through the privilege activity, I realized many simple aspects of life are enormous privileges to others. Examples of privilege include getting an education, having the ability to visualize and vocalize, and the ability to travel or expand your experiences. 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Does the qualified privilege to publish to someone who shares a common interest or in defense of the interest of others apply when a party in a criminal matter solicited individuals to submit letters to a judge attesting to the party’s character? II. Brief Answers 1. Likely yes. Because the statements were related toRead MoreThe Privilege Of White Privilege Essay2660 Words   |  11 Pageschildren about white privilege and how it affects people. White privilege is something that white people benefit from just because of what they look like, but they have no control over it. This can range from having more opportunities for jobs to being more likely to have enough money to go to private school. I am focusing more on the idea that white people have these benefits and have the privilege to deny that such a divide exists. 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It goes beyond letting white people get away with more than other races; it also discriminates against them. This is well illustrated by the history of white privilege in America and how it changed over time (Nkomo Ariss 2013) and ho w white privilege is used to benefit white people (Blum n.d). Without white privilege

“Buyer behaviour The consumer decision-making process and purchasing a car” Free Essays

Introduction â€Å"Consumer behaviour describes how consumers make purchase decisions and how they use and dispose of the purchase goods or services† (Lamb, 2009. p140), therefore we can understand the importance of consumer behaviour for a marketer and as a vital process during the decision purchase process. A marketer needs to identify who their consumers are in order to be capable of selling their products, generate revenue and profitability but also to be able to satisfy them for future purposes such as market share through recognition, and only once identifying their consumer’s behaviour can success be achieved. We will write a custom essay sample on â€Å"Buyer behaviour: The consumer decision-making process and purchasing a car† or any similar topic only for you Order Now In relation to purchasing a car why would it be essential for a marketer to be able to understand its consumers behaviour in order to target them more effectively?, this is mainly due to the fact of the car industry having a wide range of variety’s that car manufactures offer its consumers making it competitive. The aim of this report will be to describe and explain the characteristics that affect consumer behaviour of a young adult named Tom aged 23, who is still in education but as well as part-time worker and currently owns a Volkswagen Golf. This young adult is recently doing his masters in university and wants a fairly cheap car that has a mature look to it but also delivers speed, outlining these characteristics will be the key in finding the best suited vehicle. Discussing the relevance of the decision-making process to Marketers of cars in general will be mentioned in this report as well as recommendations of how they can influence the stages of the decision-making process. Characteristics That Affect Consumer Behaviour â€Å"Identifying specific personality traits that explain differences in consumers’ purchase, use, and disposition behaviour† (Hoyer, 2010). Consumers have several needs which have to be observed and identified in order for the business to meet its consumer’s behaviour. Consumers behaviour are influenced during their purchasing process by four specific characteristics, such as cultural, social, personal and psychological factors, this is also seen mentioned by (Armstrong, 2009), â€Å"Consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics, marketers cannot control such factors, but they must take them into account†. These four factors will be the key aspects towards what influential a consumer’s behaviour when purchasing a car. In relation to Tom, who’s in education and has a part time job would be influenced during his decision making-process through psychological, as Andrews, S (2009) suggested it relates to his motivation and attitudes. In relation to Tom as a young adult his attitude would be a car with good performance, brand image and a mature look. According to Mintel (2009e) Younger life stage groups place greater importance than other groups on a car’s performance, brand image, style and design. Another influence which would affect this consumer’s behaviour would be his personal characteristics such as his personal lifestyle, age and occupation, which can be also seen expressed by (Kotler 2010 p172-176). In Toms case this factor would related to firstly is occupation as a part time employee which means he has a limited purchasing power, but also a vehicle which fits his age range. According to Mintel (2009a) young singles seek the credibility of brand image, style and design but also the speed of the vehicle, from this understanding the most recommended choice of vehicle which would meet this customer needs would vary between an Audi A3 which is capable in providing the maturity at a cheap price, while a BMW 1 series which may be slightly more expensive offering speed and maturity. These two options may be ideal in terms of their brand image, however other factors needs to be put in to account to meet his suitability. The Types of Consumer Buying Decisions Following relates to Figure 1.1 â€Å"Consumers buying behaviour refers to the purchasing of products for personal or household use, not for business purposes†. William M. (2010). There are several factors which influence the buyers behaviour which can be defined as the decisions and actions of people involved in buying and using products, expressed by (William M. 2010). These factors which influence buyer’s behaviour are the following Complex buying behaviour, Dissonance-Reducing buying behaviour, Habitual buying behaviour and Variety-Seeking buying behaviour. Consumers go through complex buying behaviour when they are highly involved in a purchase and are aware of significant differences existing among brands. Dissonance-Reducing buying behaviour Consumers are highly involved in a purchase but sees little differences in the brand. Habitual buying behaviour Low consumer involvement and the absence of significant brand differences. Variety-Seeking buying behaviour Low consumers involvement but significant brand differences. Philip Kotler (2010). From the definition gathered from Philip Kotler (2010) on the types of buying behaviours, it allows us to identify that a consumer purchasing a vehicle would have a complex buying behaviour. A complex buying behaviour can be seen when a good is expensive and is high expressive, this is the reason to why a consumer would need to research on this product in order to gain knowledge on its strengths and weakness in relation to the consumers needs. This can be seen similarly expressed by Thelma J. Talloo (2007). In relation to this consumers who is in his early 20’s, will have various brands claiming to be capable of meeting his needs and for this reason it will make his buying behaviour a complex one as he will need to perform a deep investigation towards which brand is capable of meeting his needs. This will involve the buyer to construct a learning process which will involve developing his beliefs on the best suited product in order to make a purchase choice. This buying behaviour is a complex one because it involves a high amount of involvement due to the fact of their being a wide range of car brands to buy from which meet the needs of different characteristics of a consumers. This can be seen in Mintel (2009b) research on â€Å"Brand Preferences by Lifestage†, which showed that young singles compared to any other life stage commonly purchase brands such as BMW and Audi. The Components of the Decision Making Process Following relates to Figure 1.2 The buyer decision process is collectively five stages which consumers usually follow through before making their deliberate purchase. These five stages are, need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour (Philip Kotler, 2008 p265). Consumers would often skip stages or even reverse stages, this is usually depending on the actually product and whether it is a complex or habitual buying behaviour (Philip Kotler, 2008). The first stage of the buying decision process involves the consumer recognising what the actual problem or need is (Philip Kotler, 2008 p265). This will also mean that the consumer will realise and thus become aware of his desired state compared to his actual condition (M. Pride, 2007), which could be the core factor in motivating the consumer to purchase. In relation to the Tom he might feel as though the vehicle he owns is not meeting his current needs due to being old, he needs more maturity to be able to look presentable and this shows that he has identified his problem and realises this particular need and thus need recognition has been achieved as the first stage. The next and second stage will involve the consumer to take up some research in order to broaden and gain in-depth information about his need recognition; this research however depends on the consumer’s level of drive towards the product (Philip Kotler, 2008 p266). The modern society has enabled consumers to conduct research through several options especially, such as the internet which according to Mintel (2001c) Over half (55%) of all internet users research products online before making a purchase. In relation to Tom it shows that he will be able to conduct useful research and thus gain a collective amount of vehicle which will suit his needs such as, Audi A3, BMW 1 series through the second stage being Information search. This follows up to the third stage which is when consumers get specific needs met whether basic or desired needs, it involves the consumer using the information conducted from the stage before, by evaluating alternative brands in the choice and thus narrowing down his choices. In relation to Tom’s purchasing behaviour he would narrow the brands depending on his characteristics, such as the his lifestyle being young but looking for maturity, also speed performance is a common need in young adults, as for Tom a desirable vehicle would be the BMW 1 series, however the price is quite expensive as seen in figure 1.4 even though it offers speed and maturity the value is too expensive, in relation to Tom its over his budget. We see from Mintel (2010d) â€Å"In UK, 43% of consumers say â€Å"Trying to add to my rainy day savings/emergency fund† is a priority for this year.† And for this reason why the Audi A3 would an alternative due to the price and this concludes the third stage being evaluation of alternatives. This brings us to the fourth stage of the decision making process being the actual purchase decision. The consumer needs to make the decision of purchasing or not purchasing the product. This particular stage could either go both ways of the two, the first being that the consumer purchases the product which means the decision making process has been successful, or the second being that the consumer has a change of mind in terms of his suitability thus will effecting his final decision making the decision making process was unsuccessful. For example in relation to Tom his intended vehicle to purchase may be the Audi A3 as seen in figure 1.3; which provides the his needs at a value of ?5,745 which is reasonable. However due to the vehicle holding a 1.6Litre it may result in Tom changing his mind due to fuel purposes; this act according to (Philip Kotler, 2008 p266-267) is called unexpected situational factors where factors may arise within the household that causes the decisions to change before going ahead. The last decision making process is the post Purchase which is the process undertaken after the actual purchase has been made, this is depending on the level of the customer satisfaction being met, this can be similarly expressed by (Philip Kotler, 2008 p271) This final stage also allows the consumer to gain first-hand experience of the vehicles performance and whether or not it met their need by meeting their personal expectations. This could also have both effects one being successful that it was worth the purchase or unsuccessful which brings a discomfort experience also known as cognitive dissonance. In Tom’s case he might feel as though his purchase bring speed and maturity is just right, however on the other hand he might feel as though he will be useless in the long run as time changes so doe’s characteristics and the society. Market Recommendation It is essential for the marketers to be to identify the needs of their target market, which will thus allow them to meet there needs effectively. According to Mintel (2009e) the top three priorities of all car owners when considering their next car are price, reliability and fuel consumption. The first Market recommendation would be to guarantee their consumers that there products are reliable, but also capable of meeting their needs in terms of the fuel consumption suiting them financially. For example a young adult who are limited in terms purchasing compared to older adults will need a fairly cheap car with a slightly small engine litre for fuel purposes. Marketers can take advantage of these needs by promoting them regularly. Marketer need to be able to meet the suitability of their target market, through the information gathered in the earlier topics such as the influential characteristics, or the components of their decision making. This will benefit marketers as it will allow them to intercept what consumers will be going through to make their purchase decision. For example the Audi A3 ‘The Audi A3 offers premium feel with low running costs. It is backed up by Audi’s impressive build quality and reliability’.(Autotrader 2009), this shows that it is capable of attracting young adults due to its reliability and low running cost. Conclusion Throughout this report we gain the understanding that consumer have several needs in which they may not be sure of, thus the reason why a decision process is needed. Marketers need to take account towards identifying the key aspects of their particular consumer target, in order for goods to be sold. This report has been able to identify these key aspects such as the various influential factors which affects consumers purchasing behaviours, for example personal factors. The report outlined the also consumer buying decisions, in which differs depending on the product level of usage and importance to the consumer, in this particular report we identified the purchasing of a vehicle a complex one. We were also able to analyse how the decision making process also allows the consumer to identify the best suited product beforehand. And lastly the market recommendations to manufactures of car brands on targeting their target market. Reference Andrews, S (2009). Sales Mktg:A Tb ForHospitalityInd.New Delhi: McGraw-Hill. p55 Adrian Hearn. (2009). Audi A3 hatchback (2003 –) expert review. Available: http://www.autotrader.co.uk/articles/2009/03/cars/audi/a3/audi-a3-tdi-e-car-review. Last accessed 22 Mar 2011. Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel (2009). Essentials of Marketing. 6th ed.Ohio, Mason : Marquardt, Neil. p140. David L. Kurtz, H. F. MacKenzie, Kim Snow (2010). Contemporary Marketing. 2nd ed.Toronto: Nelson Education Ltd. p146. Gary Armstrong, Michael Harker, Philip Kotler, Ross Brennan (2009). Marketing: An Introduction. 8th ed.Essex: Pearson Education, Inc. Mintel. (2009a). Motoring Through the Lifestages – UK – April 2009. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=447360/display/id=447919#hit1. Last accessed 09 Mar 2010. Mintel. (2008b). Brand Preferences by Lifestage. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=447360/display/id=447921?select_section=447920. Last accessed 09 Mar 2010. Mintel. (2011c). Online Spending Habits – UK – February 2011. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=479843/display/id=545218. Last accessed 15 Mar 2011. Mintel (2010d) Richard Cope. (2011). Consumer Trends. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=479523/display/id=553377. Last accessed 22 Mar 2011. Mintel. (2009e). Motoring Through the Lifestages. Available: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=447360/display/id=447916?select_section=447914 . Last accessed 22 Mar 2011. Philip Kotler, Gary Armstrong (2008). Principles of marketing . 5th ed.Essex: Pearson Education limited. p262-267 Philip Kotler, Gary Armstrong (2010). Principles of marketing . 13th ed.New Jersey: Pearson Education Inc. p176-177. Thelma J. Talloo (2007). Business Organisation And Management (For Delhi University B.Com Hons. Course) .New Delhi: Tata McGraw-Hill Publishing. p161-162. Wayne D. Hoyer, Deborah J. Macinnis (2010). Consumer Behavior. 5th ed.Ohio: Nelson Education Ltd. p374. William M. Pride, O. C. Ferrell (2007). Foundations of marketing. 2nd ed.Boston: George T.Hoffman. p180. William M. Pride, Robert J. Hughes, Jack R. Kapoor (2010). Business. 10th ed.Ohio: Nelson Education Ltd. p355. Appendix Appendix Reference Figure 1.1 (Mba lectures. (2010). Types of Buying Decision Behavior. Available: http://mba-lectures.com/marketing/principles-of-marketing/650/types-of-buying-decision-behavior.html. Last accessed 15 Mar 2011. Figure 1.2 (Ruben A. Bravo Castano. (2010). The Consumer Decision-Making Process. Available: http://wsivalueonnet.com/2010/11/12/series-digital-marketing-and-the-consumer-decision-making-process-1-6/. Last accessed 15 Mar 2011. Figure 1.3 Auto Trader. Audi A3. Available: http://www.autotrader.co.uk/classified/advert/201110381722795/sort/priceasc/usedcars/maximum-mileage/up_to_80000_miles/fuel-type/petrol/price-from/4000/maximum-age/up_to_10_years_old/transmission/manu. Last accessed 17 Mar 2011. Figure 1.4 Auto Trader BMW 1 series. Available: http://www.autotrader.co.uk/classified/advert/201109380813951/sort/priceasc/usedcars/engine-size-cars/1-4l_to_16l/transmission/automatic/model/1_series/make/bmw/page/1/radius/1500/postcode/ha98el?log. Last accessed 17 Mar 2011. Figure 1.5 Auto Trader. Fiat Stilo. Available: http://www.autotrader.co.uk/classified/advert/201109381019908/sort/priceasc/usedcars/maximum-age/up_to_4_years_old/model/stilo/make/fiat/page/1/postcode/ha98el/radius/1500?logcode=p. Last accessed 17 Mar 2011. How to cite â€Å"Buyer behaviour: The consumer decision-making process and purchasing a car†, Essay examples

Population Statistics of Mexico Essay Example For Students

Population Statistics of Mexico Essay Mexico is a growing country, whos population is gradually increasing every year by around 3 percent each year. In 1940, the population was recorded at 19,654,000 people. This population then increased to 25,791,000 people in 1950. This indicates a growth of 6,137,000 people in just a decade. The population in 1960 was then recorded at 34,923,000 people. This new raise indicated a growth of 9,132,000 people in another decade. In 1970, the population grew to 48,377,000 people; a rise of 13,45,400 people in ten years. The population of 1980 was recorded at 67,382,000 people. This indicated a rise of 19,005,000 people, in one decade. The current population in 1990 at 88,598,000 people showed a rise of 21,216,000 people in just ten years! The year 2000s estimation of the population of Mexico is set at 107,233,000 people. That would mean a rise of 18,635,000 people in a decade, showing that the population growth rate is slowly decreasing. The growth rate of Mexico is the result of its traditionally high birth rate, and its sharply reduced death rate. Many more people are being born, than dying. This causes a great increase in population each year. Since the 1930s, improved living conditions and expanded health services has cut the death rate by more than half, thus causing the population to increase every year since the 1940s. Perhaps now the Governments only chief problem is trying to provide housing , jobs, and schools for the rapidly increasing population. Therefore the government has tried to tell people to limit the amount kids they have (although no law has been placed under act. ) Another reason for population increase in the past 60 years is due to the fact that the majority of Mexicos population is Roman Catholic. And in this religion, no birth control is practised, leading to many unwanted pregnancies, and an increase in population. Families also prefer having more children, so they can work on the fields for them, and bring in money. This also causes a rise in population. In the area of comparing the indexed data of Canada, the United States of America, and Mexico, Mexicos rise was extremely drastic compared to the other two countries. Canada and the United States of America had relatively the same vertical climb, going from about 100-250 (Canada being the bigger increased one). Mexicos however went from 100 all the way up to 550, which is shown on the graph. The baby booms, fitness booms, and all the other fads increased the population growth rate of Canada and the United States of America, but had no comparison to the immense growth of Mexico. Mexico began its major increase during the early 1970s, and still has yet to start slowing down its growth rate. Mexicos growth rate will stay around the same for the next few years, maybe slowing down slightly, due to the impact of the recession, which posed many problems, for every country in the world. Mexico occupies one million, nine-hundred twenty-three thousand and forty square kilometres. Its climate ranges from Tropical (in the southerly regions) to desert (in the more North-Eastern regions). According to the 1990 population census, it has a population of 88.598 million people. It has an average population of about forty-seven people per square kilometre. Most of Mexicos population is located in South-Central Mexico, around Mexico City (Mexicos Capital City). This specific part of Mexico has over 100 people per square kilometre. This area ranges from about. 200 metres to approximately 500 metres above sea level. In the sub-tropical area of Mexico with a lot of flat land and good soil for agriculture. .u9b4c44caf1be59ca7fe0b7a7f667f997 , .u9b4c44caf1be59ca7fe0b7a7f667f997 .postImageUrl , .u9b4c44caf1be59ca7fe0b7a7f667f997 .centered-text-area { min-height: 80px; position: relative; } .u9b4c44caf1be59ca7fe0b7a7f667f997 , .u9b4c44caf1be59ca7fe0b7a7f667f997:hover , .u9b4c44caf1be59ca7fe0b7a7f667f997:visited , .u9b4c44caf1be59ca7fe0b7a7f667f997:active { border:0!important; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .clearfix:after { content: ""; display: table; clear: both; } .u9b4c44caf1be59ca7fe0b7a7f667f997 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9b4c44caf1be59ca7fe0b7a7f667f997:active , .u9b4c44caf1be59ca7fe0b7a7f667f997:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .centered-text-area { width: 100%; position: relative ; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9b4c44caf1be59ca7fe0b7a7f667f997:hover .ctaButton { background-color: #34495E!important; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9b4c44caf1be59ca7fe0b7a7f667f997 .u9b4c44caf1be59ca7fe0b7a7f667f997-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9b4c44caf1be59ca7fe0b7a7f667f997:after { content: ""; display: block; clear: both; } READ: Stem cell ethics Essay There are many reasons for the majority of Mexicos population being located here and not somewhere else in the country. One of the main reasons is climate. In the Northern areas, there is a desert climate with very little or no rain. In the area where the main population is located, there is a sub-tropical climate that has distinct wet and dry seasons but still provides a good amount of annual precipitation. This leads to another reason which is availability of water (due to tropical and sub- tropical climate). Due to an influx of environment-polluting industries along with the countrys (sometimes) harsh environment, much of Mexicos water supply is very polluted. Water is needed for life and there for where there is no water, there is no life. In the desert areas, there is basically no water. When there is water up here, it is too polluted for consumption. In the central (mountainous) areas .